It was just another Friday walking down Fifth Ave after work. I have trained myself to not window shop on 5th Ave over the years. But, I failed that day. I got stuck in front of H&M, It was probably the first time ever that I was ready to purchase by just looking at the window displays. It's the designs that caught my attention at first, but it's the concepts behind the designs that compelled me to write about this collection. Each piece in this CONSCIOUS EXCLUSIVE are made out of either organic cotton or recycled materials.  I think it's silly to buy clothes just because they made out of environmental friendly materials. But the sustainable factors definitely "romanticized" the buying experience. To see more designs from this collection, click here.